We’re proud to share that DCV Global Recruitment Leadership Team has been featured in Bulgaria’s most influential business publication — Capital. Capital is part of the publishing company Economedia.
The July edition focuses on “Building a Successful Employer Brand”, a topic more relevant than ever. In her foreword, Editor-in-Chief Nikolina Filipova writes: “In a world where employees don’t need to wait 10 years to move up the corporate ladder — but only need 10 seconds to decide if a company is worth their time — employer branding is no longer a luxury, but a long-term strategic asset.”
This insight is backed by the Gallup 2025 Global Workplace Report, which shows declining employee engagement worldwide, based on data from over 160 countries.
So, what defines a strong employer brand in today’s climate?
Capital turned to communication and business leaders for their take — including Chan Dabare – CEO, and Toni Stoykova, Chief Revenue Officer of DCV Global Recruitment Group — to share strategies that help companies in Bulgaria, from startups to corporates, build authentic and effective employer brands.
One clear takeaway: 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝒄𝒐𝒎𝒆𝒔 𝒕𝒐 𝒕𝒉𝒐𝒔𝒆 𝒘𝒉𝒐 𝒆𝒏𝒈𝒂𝒈𝒆 𝒊𝒏 𝒉𝒐𝒏𝒆𝒔𝒕, 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒕𝒉𝒂𝒕 𝒓𝒆𝒇𝒍𝒆𝒄𝒕𝒔 𝒕𝒉𝒆𝒊𝒓 𝒕𝒓𝒖𝒆 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒄𝒖𝒍𝒕𝒖𝒓𝒆.
